Consultancy & Education for Enterprise & Entrepreneurship
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12 Ways to Optimise Lead Conversion from your Website
8/25/2015 6:33:53 PM
There is an argument that goes "don't increase leads until you optimise lead conversion" in terms of putting further effort into driving visitors to your website landing pages. Your website needs to balance design with function. (And if you have a website and no way of capturing leads ... well we should talk!).

This article offers 12 ways to optimise your lead conversion by improving the two most critical aspects of your marketing process: relevance and relationships. Then I give you three scenarios for low, fair and excellent conversion based on how well your marketing supports these.

Do You Want a Quick Win from Your Marketing?
8/20/2015 4:11:50 PM
My iSuccess Marketing Blueprint is a fast track programme for getting your online marketing designed and off the ground. It's a process over at least 30 days (typically 60 or 90 days) where we review your specific business, clientele and website (if you have one), and then design a marketing campaign for you, which you can implement right away or get our help to build with you, or for you.
6 Ways to Win Better Clients by Laddering Your Enrolment Conversations
8/20/2015 12:53:32 PM

There is a technique known as 'laddering' used in psychotherapy to structure a series of questions that enable you to probe deep set feelings behind a particular patient's problem. It's also a great tool to use in prospecting or working with clients. Here's 6 ways laddering works well to win better clients from your enrolment conversations and some tips on how to do it.

Does Your Business Marketing Suck? (And What You Can Do About it!)
7/22/2015 7:05:35 PM

If you’re struggling with your business marketing, not attracting the clients you want, then is it time to look for support? The number one reason most businesses struggle to earn the income they desire is their marketing sucks! Either they have a poor marketing offer or they have a poor marketing system - or both! Here's how to reconnect your purpose, profits and positioning to attract more of your ideal clients/customers.

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